Janet McAfee Real Estate: A Ladue News Feature

by Chuck Roper 4. May 2016 05:29

In an April 22, 2016 cover story, the Ladue News talked to Janet Horlacher, Principal of Janet McAfee Real Estate, on the fundamental reasons behind her firm's record setting 2015 and why the firm remains a recognized local leader.

Rooted In Family

By Robyn Dexter
Photos by Sarah Conard

St. Louisans pride themselves on being born and raised here, and that couldn’t be truer for a company like Janet McAfee Real Estate. Principal Janet Horlacher has been with the company since 1995, and her mother was the founder of the luxury real estate brand.
“What defines us is that we’re a local St. Louis company, and we’re independent, "Horlacher says. “Our clients are multi-generational. The relationships we build aren’t just a fast house sale.”

At Janet McAfee, showcasing St. Louis and what the staff loves about the city is very important. Their website is rich in local content, including videos about various St. Louis communities.  “If you’re from out of town and find out you’ve been transferred to St. Louis, before you find a house, you’re going to need to decide where you want to live,” Horlacher says. “A picture doesn’t tell a whole story.”

Though the company is independent and local, Janet McAfee is affiliated with Leading Real Estate Companies of the World. Because of that, the company is able to have a global reach.  “We are so grateful for that,” Horlacher says. “We were invited to be a member of Leading Real Estate Companies of the World, which takes the largest independent companies in each market. That has been a tremendous asset for us because it gives us global connections and has grown our relocation business exponentially.”

Horlacher notes that since the company is so St. Louis-oriented, it’s important for Janet McAfee’s agents to give back to the community they live in, work in and love. “The definition of ‘Realtor’ is synonymous with service to the community,” she says. “We do a company United Way campaign, and all of our agents have different charities they work on.”

Because Janet McAfee is local and independent, the office has a real team environment, Horlacher says.  “It’s corny, but we are like an extended family, and some of us actually are family,” she says. “Our jobs can be very difficult. It’s very important to have a good environment where you have a support network and the camaraderie.”

Last year was Janet McAfee’s best ever, but Horlacher notes that “you can’t rest on yesterday.”  “We’re charging ahead in 2016,” she say

Pictured left are members of the Janet McAfee Real estate Marketing team:
Christine Marino,Laura  Goltermann, Janet Horlacher, and Charles (Chuck) Roper.


General | Success Begins Here

Janet Horlacher: Our Outlook For Spring 2016

by Chuck Roper 1. March 2016 05:21

Janet Horlacher


Our Outlook for Spring

“Spring Forward!”  We are optimistic and excited about this year’s Spring Market in St. Louis.  Early signs are positive for all market indicators.

“A Strong Tailwind.”  2015 recorded double digit sales gains and solid price appreciation across many of our geographies and housing segments.  Janet McAfee enjoyed a record year!  A strong 2015 finish is spilling over into 2016 as our pipeline of qualified buyers are eager to make offers.

“Low Inventory.”  The National Association of Realtors announced 40 consecutive months of inventory under 6 months, creating a shortage of available listings to meet buyer demand.  In St. Louis, our inventory is even lower!  To take advantage of this condition, we are currently working with many sellers to get their homes “market ready” for spring selling.

“Home Price Recovery.”  In most segments, median sales prices have recovered to pre-bust levels.  This is allowing sellers to finally move forward with their long delayed moving plans.

“Affordability.  St. Louis was recently named one of the most affordable housing markets in the country!  We know that home ownership among the largest segment of the population (which is now Millennials) is strongly correlated with affordable markets.  This fact bodes well for our St. Louis metropolitan area. 

“Low Mortgage Rates.”  Mortgage rates were 3 basis points lower the beginning of this year.  That translates to about 5% more buying power. 

“Strong Buyer Demand.” Traffic to all real estate websites has increased significantly.  REALTOR.COM reported January was the busiest month ever, and over 2/3 of Millennials are looking on-line for real estate.

Simply click on the home page icon "Market Report" to see our 2015 Annual Housing Report.



Mac Scott, Linda Robben, and Julie Novak Join Janet McAfee Real Estate

by Chuck Roper 4. November 2015 10:36

ST. LOUIS, MISSOURI (November 4, 2015) – Mac Scott, Linda Robben, and Julie Novak have joined Janet McAfee Real Estate as Sales Associates.

Mac Scott
Clayton resident Mac Scott is excited to make the transition from local government to a career with Janet McAfee Real Estate.  A longtime resident of St. Louis County, Mac will apply his extensive knowledge of the region to his new career in real estate.  His impressive professional resume includes 21 years as Director of Communications for St. Louis County.

For more information, visit his website at www.janetmcafee.com/macscott.

Linda Robben
Wildwood resident Linda Robben brings her growing real estate practice to Janet McAfee Real Estate.  We have confidence she will leverage our collective resources to offer the finest professional representation to her distinguished clients.   Linda has demonstrated great insight and empathy to her client’s needs.  Whether buyer or seller, she understands the emotional roller coaster clients experience in looking for a new home or selling their existing home.  She was formerly affiliated with Gladys Manion Real Estate.

For more information, visit her website at www.janetmcafee.com/lindarobben.

Julie Novak
Licensed since 2011, Chesterfield resident Julie Novak is an accomplished real estate agent who brings her impressive skills to luxury leader Janet McAfee Real Estate.  Julie’s passion for real estate is based on an inherent understanding of what motivates her clients.  Her residential sales experience includes single family homes and condominiums.  She works with both buyers and sellers.  Julie was formerly affiliated with Keller-Williams Real Estate.

For more information, visit her website at www.janetmcafee.com/julienovak.


General | Success Begins Here

Top Agent Julie Lane on Training

by Chuck Roper 4. November 2015 05:55


General | Success Begins Here

Top Agent Kevin Hurley on Marketing

by Chuck Roper 4. November 2015 05:52


General | Success Begins Here

Emily Oliver and Jody Johnson Join Janet McAfee Real Estate

by Chuck Roper 1. July 2015 08:57


ST. LOUIS, MISSOURI (June 26, 2015) – Jody Johnson and Emily Oliver have joined Janet McAfee Real Estate as Sales Associates.

Emily Oliver
Emily Oliver is a St. Louis native with an impressive 18 years of professional experience. For the past eight years, she held key financial and human resource management positions for a privately held Saint Louis company. To build her real estate practice, Emily will rely upon her advanced interpersonal, communication, and analytic skills together with her extensive community and civic activities.

Emily, her husband, and three children are residents of Webster Groves. For more information, visit her website at www.janetmcafee.com/emilyoliver.

Jody Johnson
To build her residential real estate practice, Jody Johnson relies on twelve years of achievement and business acumen in public relations and the financial services industry where she served as a corporate bond trader, portfolio manager, and money manager. Her illustrious resume features regional and national industry leaders like the Edelman Group, Rodman & Renshaw, Linnfield Capital, Prudential Securities, and Paine Webber.

Jody is a St. Louis native. She attended MICDS and SMU where she earned her B.A. in Public Relations. She lives with her husband and two children in Ladue. For more information, visit her website at www.janetmcafee.com/jodyjohnson.


General | Interviews | Our Stories

Top Agent Team Linda Benoist / Lisa Coulter on Teamwork

by Chuck Roper 11. May 2015 07:34


General | Success Begins Here

Top Agent Patti Greenemay on Business Growth

by Chuck Roper 28. April 2015 10:57


General | Success Begins Here

Top Agent Christy Thompson on Compensation

by Chuck Roper 24. April 2015 05:47


General | Success Begins Here

Larry Levy: In his father's footsteps

by Chuck Roper 3. November 2014 03:44

Often you will find Janet McAfee Real Estate agents lending their leadership skills to organizations who perform great work within our community.  One such example is Top Agent Larry Levy.  Larry currently serves as the Dinner Chair of the St. Louis Men’s Group Against Cancer.  Larry’s father, the late Harold Levy, was a co-founder of the organization forty-five years ago and Larry is proud to continue the tradition of working with St. Louis organizations in their fight against cancer.  Roy Firestone is the celebrity guest speaker for this year’s annual dinner on November 13th at the Ritz Carlton in Clayton.   Tickets are still available and additional information from the organization’s website follows.

The St. Louis Men’s Group Against Cancer is a non-profit, charitable organization whose purposes include raising funds that are directed to specific cancer-related organizations that focus on research, prevention, and care activities in the St. Louis community.  Past recipient funds are channeled through various organizations and earmarked for specific programs in the twenty plus charities that benefit in our community. Since 1969, this independent organization has raised more than $4 million for Groups such as The Children’s Miracle NetworkAmerican Cancer Society, Missouri Baptist Cancer Center, Camp Rainbow, BJC Healthcare, Alvin J. Siteman Cancer Center and The Wellness Community. We direct funds not just to specific institutions, but to specific projects within those institutions, such as the Children’s Cancer Fund at Children’s Hospital, There is also a follow-up to ensure that the funds are used effectively and as intended. The dinner program is generally sports-themed with many celebrity guests in attendance, and has featured keynote speakers such as Jack Buck, Joe Buck, Tommy Lasorda, Bob Costas,  Norm Stewart and most recently Tony LaRussa and Bob Knight.


For information, sponsorship opportunities, or to request an invitation to this year’s dinner event. Contact Margie Price at 314-428-3331.




General | Top Agent Profiles


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