Just released, a 2018 Harris Insights & Analytics study reported that 90% of all buyers and sellers used a real estate agent in their transaction.  This is up from 85% in a similar study conducted four years ago.  

The most important factors in choosing an agent were:  “a referral from someone I trust,” “agents who had listings similar to what I am looking for,”  “looking at websites with ratings of agents” and “having a personal relationship with the agent.”

Negotiating the best price was mentioned by 89% of buyers and sellers as being extremely or very important.  

I’m not surprised by these findings.  A real estate transaction is complex and stressful.  Why wouldn’t you rely on a professional with a proven track record from a reputable brokerage to help you navigate the most important purchase of your life?

(Source: Real Trends September 2018 newsletter)

Have you ever heard a graduation speaker declare "follow your passion and you will be successful?"  What if you don't know your passion?  What if you are just starting out, trying to figure out your career path and you don't know your "passion?"  I think some things in life are not always "love at first sight."  And, I think selling real estate is not necessarily "love at first sight."  

If you speak with successful Realtors, many will tell you that it took time and perseverance to excel.  Moreover, they did not become passionate about selling real estate until they had stuck with it, worked really hard and begun to see the fruits of their labor.  The passion came after the hard work.  I believe the real estate profession is about perseverance.  Successful Realtors are committed every day; they keep abreast of market activity; they touch base with their clients regularly and they are passionate about helping their clients. These are the Realtors who succeed and love their job.  They become passionate about their job when they see the benefits of their hard work and the lives they have touched.

I believe real estate is one of the most rewarding careers you can choose.  It requires a great deal of perseverance.  Perseverance is the key ingredient to success and self fulfillment.

- Janet

Principal, Janet McAfee Real Estate