6 Smart Home Tech Gadgets Perfect for Luxury Real Estate

by Chuck Roper 30. October 2019 06:36

The global smart home tech market is on track to reach $103 billion in annual revenue by the end of this year. At an estimated compound annual growth rate of 11% — that number is projected to skyrocket to $157 billion in annual revenue by 2023. So, how does this tie into luxury real estate? The answer is simple: property value. 


Smart home tech is on the rise and in huge demand with luxury buyers — especially the socially conscious and eco-friendly millennial generation. Adding just a few smart features to a home can pay off when making the sale. In fact, according to Chad Curry, MD of the National Association of Realtors (NAR), a home with integrated smart features can receive a premium over standard alternatives in the same neighborhood. 


Though, there are certain gadgets affluent buyers are more interested in when searching for smart-enabled houses, such as smart security, eco-friendly options, and enhanced entertainment. These tech gadgets go beyond Amazon Alexa or Google Home. 

 

With this in mind, we rounded up six options that are perfect for luxury real estate.


6 Smart Home Tech Gadgets Perfect for Luxury Real Estate

1. Arlo Ultra 

[Image Credit: @arlosmarthome via Instagram]


The Arlo Ultra is a wire-free and WiFi-enabled security camera touting some impressive capabilities. For example, 4K high-dynamic-range (HDR) image quality, enhanced night vision, auto-zoom and tracking, and more. Its weather-resistant build means that it works rain or shine, snow or sleet, to protect the home. It also has a smart subscription service that incorporates things such as advanced object detection (like notifying the owner of a package delivery) and 911 emergency services connections. 

2. Lutron Dimmers 

[Image Credit: Lutron Electronics via Facebook]


Lutron offers a full line of “eco-home dimmers, sensors, and timers,” that can be placed throughout the home to reduce electricity usage and extend the life of the light bulb. Utilizing their advanced technology, the homeowner can control the latest energy-efficient light sources, such as LEDs — making it easier than ever to go green. 

3. Rachio 3

[Image Credit: Rachio via Facebook]


Rachio 3 is a smart sprinkler controller that optimizes a home’s in-ground irrigation system through an automated watering schedule. It’s available in eight or 16 zones, and uses weather intelligence to predict changes in lawn watering needs. It also adjusts its schedule to ensure no water is being wasted. Rachio 3 works with Alexa, Google Assistant, Nest, and more. 

4. Ecobee SmartThermostat With Voice Control

[Image Credit: @ecobeeinc via Instagram]


Ecobee’s SmartThermostat with voice control is the crème de la crème of smart thermostats. Change the temperature, control the home, call friends and family, and more, all with voice command. The SmartThermostat also introduces a SmartSensor, which detects both temperature and occupancy to heat or cool the rooms that need it most.

5. Kaleidescape Strato Movie Player

[Image Credit: @kaleidescapeinc via Instagram]


Kaleidescape Strato is an award-winning movie player that’s capable of playing 4K ultra-high-def movies with high-dynamic-range at 60 frames per second, with immersive audio. It can be integrated with modern AV systems to automatically control light dimming or screen masking to adjust to a proper ratio. Think state-of-the-art home movie theater. 

6. Brilliant Control

[Image Credit: @brilliant_tech via Instagram]


Think of Brilliant Control as an all-in-one smart home hub, where the homeowner can manage all smart home systems from one seamless control panel on the wall, or through a mobile app. It features a 5-inch color touch screen that can change the temperature or lighting, play music, show who’s at the front door, and more. 


What smart home features have you noticed luxury buyers looking for in the market? Comment below!


Janet McAfee is a recognized luxury real estate agency in the St. Louis area. For more details about careers at our boutique firm or the luxury market, visit our website!

Navigating the Luxury Real Estate Market: An Inside Look from Top Agents

by Chuck Roper 30. September 2019 07:21

St. Louis continues to enjoy a thriving luxury real estate market, with sales of residential homes priced at $1 million and above during the first six months of 2019 coming in at 13.9% higher than the same period last year. This is consistent with the upward trend since 2015. 


For those who are dedicated and willing to learn, now is a great time to be a luxury real estate agent. So, we sat down with three top-performing agents at Janet McAfee and discussed the most frequently asked questions on how to navigate the luxury market.  



Stephanie Connell has been a top luxury real estate agent since 2002, and with Janet McAfee for the past year. 


Julie Lane has been a top agent in the luxury real estate market with Janet McAfee for 11 years. 


Lisa Coulter has been a top luxury market agent at Janet McAfee for 25 years. 


 

How can someone get started as a luxury real estate agent?


Stephanie Connell: Somebody thinking about getting into luxury real estate should know the area, market and type of luxury real estate that they’d like to concentrate on. In St. Louis, we define the luxury market as being $1 million and up. So, really discover what price point to concentrate on, define that and become an educator...not just educated. People who see you at social events often ask questions, and you want to be able to have information readily available so you’re marketing yourself wisely. 


Lisa Coulter:  It’s not easy in the beginning, but it really pays off to get a good base of knowledge. It would be great to shadow top producers so you can see what they do and how they do it on a daily basis. Ultimately, you have to have knowledge of pricing and recent sales in all the areas you want to work. That knowledge will help you as you make the connections you need to build your business. 


Julie Lane: With this job, even when everyone else is not working, that’s when you have to be working. This segment of the market doesn’t follow the typical real estate calendar — meaning they don’t all buy and sell in the spring. It’s an ever-changing timeline. So, it helps to be very familiar with the area you’re trying to do business in. When you're armed with knowledge of the market that potential clients are trying to buy and sell in, it makes them feel really comfortable with you.


How do you become a successful luxury real estate agent? 


SC:  For luxury buyers and sellers, it’s a lifestyle. They don’t always have to move. So, you have to be able to communicate with clients and know what type of information they’re receptive to, like presenting data and facts to help with their decision. 


LC: You have to develop good relationships, not just with your clients, but also other agents. If you build a reputation of being fair, good and communicative — all the things that other agents want to deal with — people want to work with you. It's important to make connections with other top producers, not only to build your reputation with them, but also to learn about homes that may not be on the market yet that would be perfect for your clients. 


What would you say is the best way to market luxury real estate?


JL:  I think it’s really important to get to know the client and the property. Ask sellers why they fell in love with the house in the first place, because that same reason can attract the next buyer. It can also help you make key decisions about what type of promotional materials to gather, like aerial shots, twilight shots or video.  


SC: Everything has to be professional. From brochures to pictures, your marketing always needs to be that higher end presentation. Also, getting creative with open houses. We try to get other agents to come in and preview the house so they can share it with their clients however we can — whether it’s hosting lunch, a cocktail hour or by invitation only. 


LC: The pre-market stage is the most important, working with the client to get the home market-ready before gathering photography and videography. Then, teasing the upcoming listing using those assets.  


At Janet McAfee, we’re so lucky to be a part of Leading Real Estate Companies of the World and Luxury Portfolio International. Those marketing platforms have a global reach and expose our listings to a wide audience well beyond St. Louis. Being a part of organizations like this to market listings is a huge help. 


What advice can you give on navigating a down market? 


JL:  Don’t stop working, continue on. You have to be even more focused on what’s happening when the market is down to be able to give sound advice to your clients. For example, you may know that a house in a great neighborhood is going to sell whether the market is down or not. But, you have to be able to discern that. 


LC:  Connections and networking are everything. Just as an example, the recession 10 years ago was a tough time for the real estate market, but my business partner and I actually had one of our highest producing years. This was mainly because we had connections with sellers that we knew had been talking to us about selling their house, and buyers that we knew were looking. So, we could put together deals on houses that weren't even on the market, which worked well for us. Looking at current listings in MLS just isn't enough to be in this luxury market.


Janet McAfee is a recognized luxury real estate agency in the St. Louis area. For more details about careers at our boutique firm or the luxury market, visit our website!

 

Here's What $5 Million Can Buy in Greater St. Louis

by Chuck Roper 20. August 2019 05:35

Affluent buyers with at least $1 million to invest in their luxury home can experience refined living in the Midwest. Increase that to $5 million in St. Louis’ highly sought-after luxury market, and buyers can lavish in vistas, exceptional craftsmanship, wine cellars, heated pools and more. 


Here’s a closer look at what $5 Million can buy in Greater St. Louis:

1. St. Albans

[1091 Wings Road, St. Albans, MO 63073]


List Price: $4.9 million 

Square footage: 12,031 

Acres: 15.7

Number of bedrooms and bathrooms: 6 beds, 7 baths 


The 5,400 acre community of St. Albans is recognized as a premier golf course development within Missouri offering exclusive courses, exquisite country clubs and the utmost privacy. For buyers who enjoy a quiet neighborhood, this St. Albans home offers stunning amenities. 


At $4.9 million, "La Charrette" sits on 15.7 acres of land offering spectacular bluff views of the Missouri River. It was designed by renowned architect Jack Arnold and features breathtaking architectural details, including Cathedral ceilings and interior trusses made from 800-year-old Douglas Fir. 


Take a look around:


2. Huntleigh

[18 Huntleigh Woods, Huntleigh, MO 63131]


List Price: $4.25 million 

Square footage: 6,517

Acres: 2.05

Number of bedrooms and bathrooms: 4 beds, 5.5 baths 


Huntleigh is one of the most alluring and exclusive neighborhoods in all of Greater St. Louis. A grand, two-story entryway, spacious walk-in closets, in-ground pool, luxurious pool house, bonus studio apartment and wet bar are all included in this sophisticated estate. Situated upon 2.05 acres, the home is just a short drive to fine dining, boutique shopping and top-rated public and private schools.  


Take a look around:


3. Ladue 

[809 South Warson Road, St. Louis, MO 63124]


List Price: $4.125 million 

Square footage: 7,240

Acres: 1

Number of bedrooms and bathrooms: 5 beds, 7 baths 


Affluent buyers will find this St. Louis estate a stunning oasis. The tree-lined property offers extreme privacy, with multiple amenities for outdoor entertaining, alfresco dining and lasting memories. 


Inside is a work of true art and craftsmanship, from the wood floors to the immaculate finishes. A 2,000-bottle wine cellar, media room, exercise room, and suede granite countertops offer the true splendor of luxury living. 


Take a look around: 


4. Clayton

[29 West Brentmoor Park, Clayton, MO 63105]


List Price: $3.45 million 

Square footage: 8,876

Acres: 1.51

Number of bedrooms and bathrooms: 5 beds, 7 baths 


Clayton has significant buyer appeal and a prominent luxury market that attracts businesses and resident owners alike. There’s certainly no shortage of things to do in the gorgeous community. Shaw Park includes a pool, skating rink, ball fields, gardens, sculptures, gorgeous pavilions and more. 


For $3.45 million, buyers can get an 8,876 square foot home with over three stories, five bedrooms, seven bathrooms, five fireplaces and an attached guest apartment. Not to mention, a 5,000-bottle wine cellar that replicates a cave for the true collector.  


Take a look around:



These sophisticated luxury homes are just a slice of the thriving St. Louis luxury market. To view more fine homes in key central corridor communities, view Janet McAfee’s Luxury Collection


We are a recognized local leader in luxury real estate. For more information, give us a call at (314) 997-4800 or visit our website.

2019 Midyear Market Report

by Chuck Roper 19. August 2019 10:17


We are delighted to share our 2019 Midyear Market Report for the Saint Louis community.

The report provides a comprehensive summary of residential housing activity and price levels for the first six months of the year.
The analysis is presented by geography and property type.  We also drill down to look at select school districts within in the St. Louis
central corridor and the luxury market.

Relatively speaking, midyear 2019 results showed lower sales and listing activity compared to last year.  Inventory levels remain low.  Residential prices were higher and the luxury market was excellent.  New listings continue to drive residential sales.  Based upon the midyear results, we are forecasting flat to slightly lower full year resuts.  We will report again at year end.

A link to the report is furnished here.

Luxury Home Market: 6 Features that Make the Sale

by Chuck Roper 24. July 2019 09:22

The 2019 St. Louis luxury home market is on pace to become the decades best year. In fact, the most recent Luxury Real Estate Report by Luxury Portfolio International (LPI) on what matters most to luxury buyers reveals that residential buying interest among North America’s elite remains high—with 30 percent of affluent buyers considering a purchase in the next three years. When it comes to price, 44 percent say they plan on spending up to $1.49 million.


What is it that takes affluent buyers from consideration to an actual luxury home purchase? We combined our expert knowledge of the luxury real estate market and findings from the LPI report to narrow down the top six features that make the sale. 

1. The Physical Space

When it comes to the most important thing affluent buyers look at when making an investment, it all boils down to the physical space. More specifically, the location (ranked at 53 percent), the community (ranked at 51 percent) and the layout (ranked at 50 percent) of the home. 


[Ellen Kurtz Interiors]


[Janet McAfee Luxury Listing]

2. Traditional and Contemporary Architecture and Style

Traditional and contemporary homes were ranked as the top two styles. Timeless, European-inspired structures bring a classic elegance that buyers can’t resist. Yet soft, neutral elements mesh the new with the old in a contemporary style that also attracts affluent buyers. 


Traditional

[Janet McAfee Luxury Listing]


[Janet McAfee Luxury Listing]


Contemporary

[Janet McAfee Luxury Listing]


         

[Marcia Moore Design, Suzy Gorman Photography]                [Marcia Moore Design]

3. Health and Wellness Rooms  

Luxury buyers are increasingly looking for amenities that allow them to incorporate their health and wellness lifestyles into the home—be it in-home gyms for a quick workout, saunas to sweat out the day’s toxins or biophilic designs for tranquility. The Miami-based Global Wellness Institute found that the number of wellness-oriented properties has grown by 6.4 percent annually since 2015; it’s projected to be a $180 billion industry by 2022. 


[Janet McAfee Luxury Listing]


[S&K Interiors]


[Janet McAfee Luxury Listing]

4. Privacy and Security 

The higher the price, the more privacy the buyers expect. They want to feel safe, comfortable, and secure in their homes without distractions from neighbors. Tree-lined yards, aesthetically pleasing gates and integrated smart security systems are all of value. 


[Luxury Portfolio International Listing by Hilton & Hyland]


[Janet McAfee Luxury Listing]


5. Eco-Friendly Installations 

Green is the new black! Recent innovations have shown that homes can not only be eco-friendly, but also opulent, sleek and desirable. Solar panels to increase passive energy, LED lighting for improved efficiency and sustainably sourced materials to reduce the carbon footprint are all top installations affluent buyers desire. 


[Luxury Portfolio International Listing by Bahamas Realty Limited]


[S&K Interiors]


6. Smart Home Tech 

Smart home tech has seen a tremendous rise over the last few years. According to Business Insider, Millennial buyers especially love being able to control home features like thermostats, lighting and appliances at the touch of their mobile devices. 





Keeping a pulse on market trends and elite buyers’ must-haves allows you to make informed recommendations to the seller on features that will deliver a quick sale. 


What luxury features do your affluent buyers always look for? Comment below!

Luxury in Greater St. Louis: Four Affluent Areas for Homebuyers

by Chuck Roper 27. June 2019 10:39

The allure of the Gateway City can be attributed to nationally recognized restaurants, world-class museums and zoo, top-ranked public and private schools, and numerous clubs and civic organizations. Luckily, the same vitality can be found in many fine suburbs of Greater St. Louis. According to the MLS, 256 luxury residential homes priced at $1 million and above were purchased within key St. Louis central corridor communities in 2018.


Four of these top affluent areas are Huntleigh, Ladue, Frontenac and Clayton. Together they comprise 38 percent of the total St. Louis luxury market. Below you can explore each further to aid in your luxury home-buying search.

1. Huntleigh


With 300 homes, Huntleigh is one of the most exclusive communities in the St. Louis area. Homes are rarely offered for sale. Prestigious subdivisions include Bridle Ridge and Huntleigh Woods. 


A purely residential suburb, most homes reside on at least three acres creating extreme privacy. It’s also not uncommon to find homes with delightful amenities such as pools, outdoor kitchens, and in-home movie theaters.  Architectural facades often feature limestone or imposing brick. Even today, a few Huntleigh residents maintain stables on their expansive properties. 


Fine restaurants, high-end boutiques and private clubs in surrounding communities allow residents the occasional soiree with friends and family. Students in this area attend either Kirkwood or Ladue public schools or nearby private and faith-based schools.


Current Luxury Listings


[View Luxury Listing: https://bit.ly/2Ibbka3]



[View Luxury Listing: https://bit.ly/2XaKmr6]


2. Ladue


Comfort and grandeur are just two adjectives that describe the affluent community of Ladue. Many homes are Georgian Colonial or spacious Mediterranean compounds, featuring gorgeous curb appeal and extensive landscaping. Residents in this community have combined household incomes well above the national average. 


With its proximity to downtown Clayton together with exclusive clubs, local boutiques and top-rated public schools, Ladue is home to many of St. Louis’s top executives and professionals. Three of St. Louis’ finest private schools have Ladue campuses.


Current Luxury Listings


[View Luxury Listing: https://bit.ly/2WwHVel]



[View Luxury Listing: https://bit.ly/2MJ44WW]

3. Frontenac 


By design, Frontenac is a spacious and picturesque community characterized by sweeping lawns and private wooded lots. Home styles include Georgian Colonial, French Provincial, Transitional and even Contemporary.


The community is rich in history with agricultural roots pre-dating its incorporation as a city in 1947.  Today, Frontenac residents have access to a wide array of upscale retail opportunities including the prestigious Plaza Frontenac and La Chateau shopping centers. Kirkwood and Ladue public schools together with other faith based options serve Frontenac residents.


Current Luxury Listings


[View Luxury Listing: https://bit.ly/2Wxqj1T]

4. Clayton


Clayton is a highly sought-after luxury community with significant buyer appeal. The St. Louis County government is headquartered within the community and the municipality also enjoys numerous private employment centers together with upscale retail conveniences. Clayton is the only community of the previous three listed offering luxury condominiums and villas.  In fact, about 26 percent of the Clayton’s luxury unit sales last year priced at $1 million and above were condos/villas. Low inventory levels and short property marketing times evidence strong buyer demand. 


The community is an epicenter for higher education—Washington University, Fontbonne University and Concordia Seminary are all in the area. The Clayton School District is also one of the highest-achieving districts in the state of Missouri.


There’s certainly no shortage of things to do in the gorgeous community. Shaw Park includes a pool, skating rink, ball fields, playgrounds, gardens, sculptures, gorgeous pavilions and ample open space.  Fine dining is available throughout the downtown area. Numerous Fortune 500 companies have also chosen to call Clayton home. 


Current Luxury Listings


[View Luxury Listing: https://bit.ly/2ZgHYMW]



[View Luxury Listing: https://bit.ly/2Rxafwf]


At Janet McAfee, our agents are well connected and have extensive knowledge of the finest St. Louis communities, school districts, and luxury homes for the lifestyle you have earned. We pride ourselves on honesty, integrity and providing the utmost customer service. Let us help you find your dream home. 


For more information, give us a call at (314) 997-4800 or visit our website.

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2019 Real Estate Predictions – Crystal Ball or Guess?

by Chuck Roper 10. January 2019 05:50

The question I’m asked most often this time of year is “What’s the market going to do this year?”  Will home prices rise, will it be a seller’s market, a buyer’s market, should I sell now or wait until Spring?

My answer is always prefaced with “there is no crystal ball.”  We do know that some trends will continue into 2019.  Mortgage rates most likely will rise, inventory is also on the rise and home price appreciation will continue to slow.  That’s the national rhetoric we read.  But, the forecasters leave out one overriding truth - REAL ESTATE IS INTENSELY LOCAL.  What happens in San Jose doesn’t translate to St. Louis.   For example, St. Louis County is fairly tight with 2.8 months of inventory.  If we look at luxury homes over $1 million, St. Louis County has a 9 month supply.   My best advice is to ask your Realtor for a market update that is specific to your location and your price category.

 

Janet Horlacher  

House Hunting In Clayton? Meet Larry Levy

by Chuck Roper 27. December 2018 09:44


House hunting in the Clayton area, why not look to Larry Levy’s professional experience. We sat down with him to discuss his expertise in this sought-after neighborhood.


Why choose Clayton?


Amenities play an important role in a buyer’s decision. Clayton provides a central location, a top school district, community center, dining, retail, and entertainment options, and traditional homes with tree-lined streets and sidewalks.


What types of homes are in the Clayton area?


Homes that were built starting at the turn of the 20th century through the 1960s and ‘70s. And in the 1980s, homes were built in the northern part of Clayton (Old Town Clayton) as well as the Clayton Gardens area. And then there are some intermittent buildings in the central part of Clayton—the White Elms, Clayton Hanley Corridor, etc.


What kind of updates are buyers looking for in the Clayton area when they are looking to buy?


Updated kitchen and baths are the most popular, and then having regular maintenance on the air conditioning, heating and roofing are essential.


Is there anything you suggest that sellers do before they list?


What’s most important is getting the house “show-ready.” That involves de-cluttering all the items that aren’t needed to be shown. It’s also taking care of maintenance items, repairs and painting (where possible) in neutral tones. The buyers want to come in and see the space, not the seller’s personal items.


Is staging something you recommend for sellers to do in the Clayton area?


Yes, I believe that staging is an integral part for sellers who have moved out. The staging needs to tell a story, and the story needs to blend and relate to the style of the home. For example, if it’s a traditional, Tudor-style home, you don’t want to have a lot of contemporary furniture and pictures. You might do more traditional styling with a blend of contemporary accessories to keep it modern.


Can you talk about a recent sale you’ve made and how it sold?


They’ve mostly been townhome-style residences in the Clayton Garden area. And what makes those so popular is that they are newer (less than 20 years old) and have a central location. The spaces themselves were open and big, not narrow and tight. The buyers wanted to get rid of heavy maintenance costs that they’ve had in the past, so the purchases worked out perfectly.


How do your clients typically find you or hear about you?


I’ve been doing this for nearly 20 years, so a lot of my clients come from word-of-mouth. Then there’s the combination of my marketing efforts and my own databases of people I’ve previously worked with. I was born and raised in Clayton, and my family still lives in Clayton. So it’s just been a strong commitment to relationships and creating trust.


You said you have been doing real estate for nearly 20 years. Can you talk about how long you’ve been with Janet McAfee?


I have been with Janet McAfee for a little over ten years. Before that, I worked for a luxury new home builder for a couple of years, and early in my career, I was with a web of large brokers. So it’s been in the last 11 years that I’ve learned the nuances of working with luxury clients. They are clients that are more educated, lead a sophisticated lifestyle and need for a larger home.


What is it like working at Janet McAfee?


Janet McAfee has provided me with tons of support. The management and staff are very professional, and they have the experience in luxury sales in Saint Louis. The marketing tools they offer really maximize the exposure and creates continuity in my brand, Larry Levy Luxury Homes.



Are you looking to buy or sell a home? At Janet McAfee, our real estate agents, like Larry Levy, are seasoned experts ready to assist you!

 

 

 

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To List or Not to List

by Chuck Roper 18. December 2018 04:46

 

 


 

If you’re thinking of selling your home this season, here are some suggestions about selling in the winter to help guide you through the decision-making process.


1.       Inventory is Low = List Now.  Residential real estate is driven by supply and demand.  When supply is low, as it is now, Sellers have less competition for buyers.  When two or more buyers are competing for the same property, the price is going up.

2.    Inventory of Comparable Properties = Need More Data.  While inventory is low across the entire market, we must look at specifics.  What are inventory levels in your price range and in your neighborhood?  Your Realtor will drill down to only the areas and  price ranges, which are considered comparable.  We do have excess inventory in some categories, so you should be well informed before making the final call.

3.       Pool or outdoor amenity is an essential selling feature = Wait until Spring.   If your swimming pool or outdoor living feature is an essential reason for anyone to buy your home, you should wait until it is looking its best.   If waiting is not an option, I highly recommend providing photos which show just how lovely it looks.

4.       High lot value/possible tear down = List Now.   New home inventory is low and builders are anxiously scouring the market for good lots in good locations.  If your home could be a tear down, take advantage of current conditions and list now.

5.       Condo or Villa = List Now.  Currently, demand is strong for condos, villas and lifestyle communities.

6.       People buy homes every season of the year = List Now.  Remember, people will buy homes in every season.  Job transfers, promotions, marriages, changes in family situation happen all year.  A desirable, well priced home will sell any and every day of the year.


At Janet McAfee, our experienced real estate agents are available and ready to help you year-round. Whether you’re looking to buy or sell your house or simply in search of some more information, our agents know that real estate can involve life-changing decisions, and we pride ourselves on our commitment to intensive personal service, with your needs as our top priority.

 

For more information, you can call us at (314) 997-4800 or visit our website!

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Home Selling Tips | Seasonal Preparations

4 Reasons Homes Sell During the Holidays

by Chuck Roper 17. December 2018 04:33

It may surprise you to learn that the holidays are a good time to sell a home.  Holiday buyers are enthusiastic and emotional; they are serious buyers, less distracted by busy work schedules.  We find that buyers are motivated by the prospect of beginning a new year in a new home.  Consider these reasons:

 

#1. Year-end corporate transfers 

Corporate transferees schedule home buying trips over the holidays.  

 

#2   Buyers have time off work  

The reality is that when work commitments slow down around the holidays, buyers look online.  Holiday buyers have a sense of urgency to write an acceptable offer before the end of the year.    

 

#3   Homes look their best 

There is nothing like an abundance of lights, a fire in the hearth, the smell of fresh pine and a festive atmosphere to make a home look its best.  As long as it’s not overdone, holiday décor makes a house warm and inviting, which appeals to buyer emotions.

 

#4   Less Competition

Inventory is lower over the holidays; sellers face less competition; and serious buyers are quicker to make a strong offer.   

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