Real Estate Success During Uncertain Times

by Chuck Roper 18. March 2020 06:19


From the Desk of Janet Horlacher:

In these challenging times where the health and well-being of our loved ones and colleagues is our top priority, I thought some positive news would be important to share. 

We’re changing the way we do business and still DOING plenty of business. Our sales are up +30% this year and we intend to maintain our success. Here’s a look at how we are selling plenty of homes, albeit doing things a little differently.

Work From Home
Our technology enables our Realtors to work remotely just as efficiently and effectively as in office. As other businesses scramble to adapt their “work at home” systems, our Realtors are already well equipped with web-based transaction management and digital signatures.

Virtual Showing
Your virtual showing has never been more important. It’s already the norm in real estate that the first showing is online. Gorgeous photography – twilight, aerial, video – are already tools we employ to showcase your home in it’s best light. More than ever, sellers should select Realtors who offer these options.

Flight to Safety
In uncertain times, buyers and sellers need reputable, “boots on the ground” brokerages to help navigate the complexities of this changing landscape. Just today, we discovered that municipalities may be delaying services we rely on to complete home sales. Our local expertise can help guide clients through alternative solutions.

Maximum Exposure Marketing
Rest assured that Janet McAfee promotes our listings through every media channel. We are the ONLY St. Louis brokerage to promise print advertising, direct mail, social media and digital promotion on every listing.  

Open Houses Re-imagined
We’ve asked our agents to replace the traditional Sunday Open House with Sunday BY APPOINTMENT Open Houses. Listing agents can schedule a private viewing between designated hours.  Social distancing open house strategies protect you.

Unwavering Trust
Clients have depended on Janet McAfee expertise, honesty and work ethic for 45 years. We have and always will be your most trusted advisor. Now, more than ever, select a Realtor who you trust with your most important asset.

Janet Horlacher, Principal
Janet McAfee Real Estate

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General | Luxury Real Estate

How Home Kitchens are Changing in 2020

by Chuck Roper 10. February 2020 11:17

 


What does your dream kitchen look like? Colorful cabinets, farmhouse sink, island? Kitchen trends come and go, and we’re excited about what 2020 has in store for one of the most popular rooms in the house. Houzz recently released its 2020 Kitchen Trends Study; read on to learn more about what’s in and out for the coming year!

The Island Life

Islands continue to be popular fixtures in kitchen remodels. According to Houzz, half of all homeowners choose to add an island when renovating their kitchens, giving them added storage space, the opportunity for overhead lighting (both recessed and pendant), and a home for appliances like dishwashers and microwaves. L-shaped islands are most popular, coming in at 40 percent of all upgrades, followed by U-shaped at 30 percent.

Mixing Blues and Grays

Blue walls, hardwood floors and engineered quartz countertops are growing in popularity. But far more popular are white cabinets, which account for 45 percent of remodeled kitchens, Houzz reports. Two in five homeowners choose colorful island cabinets to complement the rest of the room, with gray and blue being the two most popular colors for island cabinetry.

Farmhouse Style Fades

Transitional and contemporary style kitchens account for 21 percent and 16 percent of upgrades, respectively. Farmhouse style has dropped to fourth place, with only 11 percent of remodelers opting for a rustic look. Neutral color palettes are still king, with many homeowners opting for gray, white and beige walls; hardwood and vinyl, wood-toned flooring; and stainless-steel appliances (why stop a good thing?). But risk-takers are adding a little personality to their kitchens with blue walls, beige floors and black appliances.

Upgraded Cabinets

Kitchen cabinets account for 94 percent of all kitchen upgrades, with Shaker-style reigning supreme. Though most people choose to completely replace old cabinetry, one in four homeowners opts for a partial upgrade, like refinishing or repainting existing cabinets. While they’re at it, many homeowners are putting in a full-wall backsplash from countertop to ceiling. Ceramic and porcelain continue to dominate for backsplash materials, with marble following in third.

Resources Drive Decisions

Spending on kitchen remodels continues to increase, with most homeowners reporting their primary reason for undertaking a remodel is that they finally have the means to do so. That said, remodels themselves are smaller in scope, with homeowners scaling back the breadth of their upgrades, according to Houzz, and opting against full gut-jobs. Instead, kitchens are being made more open with views to other rooms, with current layouts and sizes staying relatively the same.

Bestselling Kitchen Accents

Houzz reports that the top five categories for kitchen finishes are:


    • Kitchen faucets

    • Range hoods

    • Pendant lights

    • Kitchen sinks

    • Barstools

 

Whether you’re planning a full remodel or just sprucing up your space, we recommend keeping Houzz’s study in mind. The good news is that clean, classic looks with a touch of personality are in, which means your kitchen remodel is sure to stand the test of time.

How Interior Decor Will Change in 2020

by Chuck Roper 16. January 2020 12:17

 



December may be a time for reflection, but January is a time for looking forward. The new year brings new opportunities to reset, refresh and live our best lives. It’s also the best time to set goals and make the changes you’ve always thought about, whether that means hitting the gym more often or finally painting your home office.


Giving your home’s interior decor a facelift is an easily achievable goal for 2020, and we encourage you to take some time to learn how decor trends will change this year. If you haven’t yet, take a look at our list of the Top 10 Design Trends for 2020 and read on to hear how experts forecast how interior design will change in the coming year.

Sustainability and Eco-Friendly Practices


In a recent article in Vogue, fashion designer Stella McCartney wrote about how she is doing her part to make her world more sustainable, from turning the ponds at her home into an independent sewage system to paper-mâché walls made out of shredded office papers in her London flagship store. It is increasingly difficult to ignore the need to reduce, reuse and recycle in our everyday lives, and it’s easier than you think to incorporate eco-friendly decor into your design.


According to InteriorZine, many interior designers are expected to “create unusual and new materials based on recycling, alternative technologies and a well-balanced approach” between the two. Chief among these efforts is to reduce the use of plastic in design and instead use natural materials like seagrass, bamboo, and corn.

Modern Urban vs. Luxury Living


It should come as no surprise that city living typically means having less space to work with. In this day and age, as modern urban living continues to evolve, the new middle class is looking for a space that is in tune with their everyday needs. The world has gone digital, with increasing numbers of people working from home and using their spaces in ways their parents may not have. Gone are the days of formal dining rooms; in are sleek spaces that can serve multiple functions, from rest and relaxation to wining and dining. This has prompted a creative challenge for interior design professionals, who must design cost-effective spaces that can meet the needs of their clients.


Changes to Primary Living Spaces


There was once a day when kitchens, dining rooms, and living rooms were all compartmentalized—literally. But if you’ve ever seen a home renovation show, you know that primary living spaces that are open concept are #1 on everybody’s list. The design of these spaces is constantly evolving, with InteriorZine reporting that an integrated kitchen-dining room “is a ‘must’ for modern life’s dynamic,” whether you’re entertaining business associates or keeping an eye on your kids while you prepare dinner. In addition to being downright useful, integrated spaces make your home look larger and make it easier to incorporate design elements across the board.


“Living” Kitchens


On average, how much time would you say you spend cooking in your kitchen? Conversely, how often do you use it primarily as a socialization space? As family dynamics change, so too do the ways we use our homes’ spaces. Fluid living spaces are a must, and “living” kitchens provide a stylish, comfortable and functional space that works for your taste and lifestyle.

 

How many of these interior design elements do you think you can incorporate into your home in 2020? We challenge you to create a space that works for you—and the environment.

Top 10 Design Trends for 2020

by Chuck Roper 19. December 2019 11:52

Whether you’re reimagining your current space or searching for a new home, it’s important to understand current design and decor trends. Here are our top 10 design trends for 2020.

In Trends


IN: Grandmillennial Style



Image Source: The Glam Pad


If you’ve been looking for a better way to say “traditional with a twist,” grandmillennial style is it. According to Elle Decor, grandmillennial involves incorporating classical design elements like chinoiserie, scalloped edges, natural-fiber rugs and topiaries (pieces your grandma loved) with contemporary elements, like modern art and clean-lined furniture (favorites of the millennial set). That leads us to…


IN: Layering Old and New



Image Source: Lauren Buxbaum Gordon on ElleDecor.com


Don’t worry about your space looking overly put-together or too precious. These days, it’s in style to mix and match your pieces. Don’t be afraid to incorporate antique furniture with travel souvenirs, contemporary art pieces and other accents.


IN: Bold Monochromatics



Image Source: Douglas Friedman on ElleDecor.com


Muted neutrals are out (more on that later) and monochromatically painted rooms in standout colors like kelly green, cobalt blue and aubergine are in. Add accent pieces like gold-and silver-framed mirrors, unique art and chandeliers for a colorful room that suits your personality.


IN: Classic Interiors



Image Source: Old House Online


“Classic” doesn’t have to mean your grandmother’s style circa 1952. These days, it means comfortable furniture with clean lines; elegant materials like crystal, acrylics and interesting woods; and reinterpretations of traditional patterns.


IN: Real Plants and Greenery


Image Source: HGTV


In addition to being visually pleasing, plants are also good for your health. In fact, NBC News reports that studies have proven that indoor plants improve concentration and productivity, reduce stress levels, and boost your mood. Whether you opt for an easy pothos plant in a terra cotta pot or an elaborate biomontage wall full of greenery, plants are an easy way to spruce up your space.

Out Trends


OUT: Decorating in Pale Monochromatics




Rooms with all taupe, all gray or all white interiors—from walls and flooring to furniture and textiles—are both too safe and too dull. Add some visual interest, personality and excitement with colorful walls, patterned furniture and accent pieces like art, vases and mirrors.









OUT: White Doors



Image Source: Tria Giovan on ElleDecor.com


Not long ago, designers recommended that you paint your interior doors and trim white. Research suggests white doors, in particular, are out. Instead, consider dark wood doors, either painted or stained.


OUT: All-White Kitchens




Kitchens should be full of sweet and savory tastes and smells, but sterile, all-white kitchens don't exactly lend themselves to that aesthetic. Southern Living reports that though white cabinets are still popular with remodelers, colorful kitchens are becoming more commonplace. But don’t worry—we think the avocado-green appliances are permanently a thing of the past.


OUT: Open Shelving





Image Source: HGTV


It’s a great idea in theory—glass cabinets or open shelves that show off your beautiful dishes and vases. But the reality is that open shelving means having to keep everything perfectly organized and spotlessly clean. Practicality is back.


OUT: Subway Tile



Image Source: Real Simple

 

Though it’s been a favorite on many home renovation shows, subway tile is overused and, on its way out. In 2020, embrace tiling and backsplash in new patterns, textures and colors.

Janet McAfee: The Top 5 Luxury Real Estate Sales of 2019

by Chuck Roper 26. November 2019 10:40

As 2020 rapidly approaches, we took a look back at the top luxury real estate sales at Janet McAfee over the last year. With so many immaculate options, we narrowed it down to the top five listed below — totaling over $17 million in combined sales. 

The Top 5 Luxury Real Estate Sales of 2019

1. 9847 Litzsinger Road, Ladue

Listed By: Wayne Norwood and Ben Patton


Sale Price: $5,150,000

Square Footage: 11,208 

Acres: 3.4

Number of Bedrooms and Bathrooms: 5 beds, 9 baths


This splendorous estate was created to mirror the alluring 18th-century castles of France’s Loire Valley. Selected by KDSK TV-5 for its exceptional design, the tree-lined property offers extreme privacy at 3.4 acres of land. Just a few of its affluent selling features include a vented cigar lounge, gaming room, wine cellar, gym and a soundproof main-level theater.

 

 

2. 564 Barnes Road, Ladue

Listed By: The Kirk Holton Team


Sale Price: $3,700,000

Square Footage:  8,850

Acres: 1.95

Number of Bedrooms and Bathrooms: 7 beds, 9 baths 

 

Decor by Marshall Watson NYC, this charming Georgian Colonial is a two-story masterpiece located in St. Louis Country Club Grounds. Welcomed by a sweeping entry staircase, the home features painted murals, vaulted ceilings, detailed millwork and archways, a custom bar and more. Not to mention the resplendent outdoor patio and a pool perfect for those Missouri summer nights. It’s the definition of true elegance! 

3. 7 Carters Grove Court, Ladue

Listed By: Julie Lane


Sale Price: $2,900,000

Square Footage:  9,378

Acres: 3

Number of Bedrooms and Bathrooms: 7 beds, 9 baths

 

The previous owners of this opulent two-story home invested over $2.5 million in renovations, leaving no detail behind. It has an updated pool, pool house, outdoor patio with a fireplace and fire features, new luxury baths and more. The seamless layout makes it perfect for both family time and entertaining — and with three acres of luscious land, it provides ultimate privacy. 

 

4. 5 Rutherford Lane, Town & Country

Listed By: Wayne Norwood and Ben Patton


Sale Price: $2,790,000

Square Footage:  6,900

Acres: 1.02

Number of Bedrooms and Bathrooms: 5 beds, 8 baths 


Selected by Architectural Digest as one of Saint Louis' most distinctive properties, this 1.5 story custom English Country Manor was designed by the nationally acclaimed McAlpine architects. The bedrooms are en-suite, with heated, wide plank ash floors and walk-in closets. Not to mention a chef’s kitchen with two walk-in pantries for food prep, a full gym and office, and a Baker free form pool with natural-looking waterfalls. It truly is a world-class home!  


5. 9450 Ladue Road, Ladue

Listed by: May Reay, Katherine D Driscoll


Sale Price: $2,463,590

Square footage: 7,895

Acres: 2.77

Number of Bedrooms and Bathrooms: 4 beds, 7 baths 

 

After an extensive remodel, this historic Ladue property was transformed into a spacious and elegant New England-inspired home with modern, energy-efficient features. It also has a geothermal heating and cooling system, an artist's studio with skylights, a library with cherry wood bookcases and paneling, and ample natural light. The lower level features a media room, a dedicated workout room, and a recreation room with a wet bar. Talk about modern style and grace! 

 

 

Each of these homes boast top-notch features and finishes, rich architectural detail and loving new owners. We can’t wait to see what next year’s top sales will be! 

 

Janet McAfee is a recognized luxury real estate leader in the St. Louis area. For more details about careers at our boutique firm or the luxury market, visit our website!

6 Smart Home Tech Gadgets Perfect for Luxury Real Estate

by Chuck Roper 30. October 2019 06:36

The global smart home tech market is on track to reach $103 billion in annual revenue by the end of this year. At an estimated compound annual growth rate of 11% — that number is projected to skyrocket to $157 billion in annual revenue by 2023. So, how does this tie into luxury real estate? The answer is simple: property value. 


Smart home tech is on the rise and in huge demand with luxury buyers — especially the socially conscious and eco-friendly millennial generation. Adding just a few smart features to a home can pay off when making the sale. In fact, according to Chad Curry, MD of the National Association of Realtors (NAR), a home with integrated smart features can receive a premium over standard alternatives in the same neighborhood. 


Though, there are certain gadgets affluent buyers are more interested in when searching for smart-enabled houses, such as smart security, eco-friendly options, and enhanced entertainment. These tech gadgets go beyond Amazon Alexa or Google Home. 

 

With this in mind, we rounded up six options that are perfect for luxury real estate.


6 Smart Home Tech Gadgets Perfect for Luxury Real Estate

1. Arlo Ultra 

[Image Credit: @arlosmarthome via Instagram]


The Arlo Ultra is a wire-free and WiFi-enabled security camera touting some impressive capabilities. For example, 4K high-dynamic-range (HDR) image quality, enhanced night vision, auto-zoom and tracking, and more. Its weather-resistant build means that it works rain or shine, snow or sleet, to protect the home. It also has a smart subscription service that incorporates things such as advanced object detection (like notifying the owner of a package delivery) and 911 emergency services connections. 

2. Lutron Dimmers 

[Image Credit: Lutron Electronics via Facebook]


Lutron offers a full line of “eco-home dimmers, sensors, and timers,” that can be placed throughout the home to reduce electricity usage and extend the life of the light bulb. Utilizing their advanced technology, the homeowner can control the latest energy-efficient light sources, such as LEDs — making it easier than ever to go green. 

3. Rachio 3

[Image Credit: Rachio via Facebook]


Rachio 3 is a smart sprinkler controller that optimizes a home’s in-ground irrigation system through an automated watering schedule. It’s available in eight or 16 zones, and uses weather intelligence to predict changes in lawn watering needs. It also adjusts its schedule to ensure no water is being wasted. Rachio 3 works with Alexa, Google Assistant, Nest, and more. 

4. Ecobee SmartThermostat With Voice Control

[Image Credit: @ecobeeinc via Instagram]


Ecobee’s SmartThermostat with voice control is the crème de la crème of smart thermostats. Change the temperature, control the home, call friends and family, and more, all with voice command. The SmartThermostat also introduces a SmartSensor, which detects both temperature and occupancy to heat or cool the rooms that need it most.

5. Kaleidescape Strato Movie Player

[Image Credit: @kaleidescapeinc via Instagram]


Kaleidescape Strato is an award-winning movie player that’s capable of playing 4K ultra-high-def movies with high-dynamic-range at 60 frames per second, with immersive audio. It can be integrated with modern AV systems to automatically control light dimming or screen masking to adjust to a proper ratio. Think state-of-the-art home movie theater. 

6. Brilliant Control

[Image Credit: @brilliant_tech via Instagram]


Think of Brilliant Control as an all-in-one smart home hub, where the homeowner can manage all smart home systems from one seamless control panel on the wall, or through a mobile app. It features a 5-inch color touch screen that can change the temperature or lighting, play music, show who’s at the front door, and more. 


What smart home features have you noticed luxury buyers looking for in the market? Comment below!


Janet McAfee is a recognized luxury real estate agency in the St. Louis area. For more details about careers at our boutique firm or the luxury market, visit our website!

Navigating the Luxury Real Estate Market: An Inside Look from Top Agents

by Chuck Roper 30. September 2019 07:21

St. Louis continues to enjoy a thriving luxury real estate market, with sales of residential homes priced at $1 million and above during the first six months of 2019 coming in at 13.9% higher than the same period last year. This is consistent with the upward trend since 2015. 


For those who are dedicated and willing to learn, now is a great time to be a luxury real estate agent. So, we sat down with three top-performing agents at Janet McAfee and discussed the most frequently asked questions on how to navigate the luxury market.  



Stephanie Connell has been a top luxury real estate agent since 2002, and with Janet McAfee for the past year. 


Julie Lane has been a top agent in the luxury real estate market with Janet McAfee for 11 years. 


Lisa Coulter has been a top luxury market agent at Janet McAfee for 25 years. 


 

How can someone get started as a luxury real estate agent?


Stephanie Connell: Somebody thinking about getting into luxury real estate should know the area, market and type of luxury real estate that they’d like to concentrate on. In St. Louis, we define the luxury market as being $1 million and up. So, really discover what price point to concentrate on, define that and become an educator...not just educated. People who see you at social events often ask questions, and you want to be able to have information readily available so you’re marketing yourself wisely. 


Lisa Coulter:  It’s not easy in the beginning, but it really pays off to get a good base of knowledge. It would be great to shadow top producers so you can see what they do and how they do it on a daily basis. Ultimately, you have to have knowledge of pricing and recent sales in all the areas you want to work. That knowledge will help you as you make the connections you need to build your business. 


Julie Lane: With this job, even when everyone else is not working, that’s when you have to be working. This segment of the market doesn’t follow the typical real estate calendar — meaning they don’t all buy and sell in the spring. It’s an ever-changing timeline. So, it helps to be very familiar with the area you’re trying to do business in. When you're armed with knowledge of the market that potential clients are trying to buy and sell in, it makes them feel really comfortable with you.


How do you become a successful luxury real estate agent? 


SC:  For luxury buyers and sellers, it’s a lifestyle. They don’t always have to move. So, you have to be able to communicate with clients and know what type of information they’re receptive to, like presenting data and facts to help with their decision. 


LC: You have to develop good relationships, not just with your clients, but also other agents. If you build a reputation of being fair, good and communicative — all the things that other agents want to deal with — people want to work with you. It's important to make connections with other top producers, not only to build your reputation with them, but also to learn about homes that may not be on the market yet that would be perfect for your clients. 


What would you say is the best way to market luxury real estate?


JL:  I think it’s really important to get to know the client and the property. Ask sellers why they fell in love with the house in the first place, because that same reason can attract the next buyer. It can also help you make key decisions about what type of promotional materials to gather, like aerial shots, twilight shots or video.  


SC: Everything has to be professional. From brochures to pictures, your marketing always needs to be that higher end presentation. Also, getting creative with open houses. We try to get other agents to come in and preview the house so they can share it with their clients however we can — whether it’s hosting lunch, a cocktail hour or by invitation only. 


LC: The pre-market stage is the most important, working with the client to get the home market-ready before gathering photography and videography. Then, teasing the upcoming listing using those assets.  


At Janet McAfee, we’re so lucky to be a part of Leading Real Estate Companies of the World and Luxury Portfolio International. Those marketing platforms have a global reach and expose our listings to a wide audience well beyond St. Louis. Being a part of organizations like this to market listings is a huge help. 


What advice can you give on navigating a down market? 


JL:  Don’t stop working, continue on. You have to be even more focused on what’s happening when the market is down to be able to give sound advice to your clients. For example, you may know that a house in a great neighborhood is going to sell whether the market is down or not. But, you have to be able to discern that. 


LC:  Connections and networking are everything. Just as an example, the recession 10 years ago was a tough time for the real estate market, but my business partner and I actually had one of our highest producing years. This was mainly because we had connections with sellers that we knew had been talking to us about selling their house, and buyers that we knew were looking. So, we could put together deals on houses that weren't even on the market, which worked well for us. Looking at current listings in MLS just isn't enough to be in this luxury market.


Janet McAfee is a recognized luxury real estate agency in the St. Louis area. For more details about careers at our boutique firm or the luxury market, visit our website!

 

Here's What $5 Million Can Buy in Greater St. Louis

by Chuck Roper 20. August 2019 05:35

Affluent buyers with at least $1 million to invest in their luxury home can experience refined living in the Midwest. Increase that to $5 million in St. Louis’ highly sought-after luxury market, and buyers can lavish in vistas, exceptional craftsmanship, wine cellars, heated pools and more. 


Here’s a closer look at what $5 Million can buy in Greater St. Louis:

1. St. Albans

[1091 Wings Road, St. Albans, MO 63073]


List Price: $4.9 million 

Square footage: 12,031 

Acres: 15.7

Number of bedrooms and bathrooms: 6 beds, 7 baths 


The 5,400 acre community of St. Albans is recognized as a premier golf course development within Missouri offering exclusive courses, exquisite country clubs and the utmost privacy. For buyers who enjoy a quiet neighborhood, this St. Albans home offers stunning amenities. 


At $4.9 million, "La Charrette" sits on 15.7 acres of land offering spectacular bluff views of the Missouri River. It was designed by renowned architect Jack Arnold and features breathtaking architectural details, including Cathedral ceilings and interior trusses made from 800-year-old Douglas Fir. 


Take a look around:


2. Huntleigh

[18 Huntleigh Woods, Huntleigh, MO 63131]


List Price: $4.25 million 

Square footage: 6,517

Acres: 2.05

Number of bedrooms and bathrooms: 4 beds, 5.5 baths 


Huntleigh is one of the most alluring and exclusive neighborhoods in all of Greater St. Louis. A grand, two-story entryway, spacious walk-in closets, in-ground pool, luxurious pool house, bonus studio apartment and wet bar are all included in this sophisticated estate. Situated upon 2.05 acres, the home is just a short drive to fine dining, boutique shopping and top-rated public and private schools.  


Take a look around:


3. Ladue 

[809 South Warson Road, St. Louis, MO 63124]


List Price: $4.125 million 

Square footage: 7,240

Acres: 1

Number of bedrooms and bathrooms: 5 beds, 7 baths 


Affluent buyers will find this St. Louis estate a stunning oasis. The tree-lined property offers extreme privacy, with multiple amenities for outdoor entertaining, alfresco dining and lasting memories. 


Inside is a work of true art and craftsmanship, from the wood floors to the immaculate finishes. A 2,000-bottle wine cellar, media room, exercise room, and suede granite countertops offer the true splendor of luxury living. 


Take a look around: 


4. Clayton

[29 West Brentmoor Park, Clayton, MO 63105]


List Price: $3.45 million 

Square footage: 8,876

Acres: 1.51

Number of bedrooms and bathrooms: 5 beds, 7 baths 


Clayton has significant buyer appeal and a prominent luxury market that attracts businesses and resident owners alike. There’s certainly no shortage of things to do in the gorgeous community. Shaw Park includes a pool, skating rink, ball fields, gardens, sculptures, gorgeous pavilions and more. 


For $3.45 million, buyers can get an 8,876 square foot home with over three stories, five bedrooms, seven bathrooms, five fireplaces and an attached guest apartment. Not to mention, a 5,000-bottle wine cellar that replicates a cave for the true collector.  


Take a look around:



These sophisticated luxury homes are just a slice of the thriving St. Louis luxury market. To view more fine homes in key central corridor communities, view Janet McAfee’s Luxury Collection


We are a recognized local leader in luxury real estate. For more information, give us a call at (314) 997-4800 or visit our website.

2019 Midyear Market Report

by Chuck Roper 19. August 2019 10:17


We are delighted to share our 2019 Midyear Market Report for the Saint Louis community.

The report provides a comprehensive summary of residential housing activity and price levels for the first six months of the year.
The analysis is presented by geography and property type.  We also drill down to look at select school districts within in the St. Louis
central corridor and the luxury market.

Relatively speaking, midyear 2019 results showed lower sales and listing activity compared to last year.  Inventory levels remain low.  Residential prices were higher and the luxury market was excellent.  New listings continue to drive residential sales.  Based upon the midyear results, we are forecasting flat to slightly lower full year resuts.  We will report again at year end.

A link to the report is furnished here.

Luxury Home Market: 6 Features that Make the Sale

by Chuck Roper 24. July 2019 09:22

The 2019 St. Louis luxury home market is on pace to become the decades best year. In fact, the most recent Luxury Real Estate Report by Luxury Portfolio International (LPI) on what matters most to luxury buyers reveals that residential buying interest among North America’s elite remains high—with 30 percent of affluent buyers considering a purchase in the next three years. When it comes to price, 44 percent say they plan on spending up to $1.49 million.


What is it that takes affluent buyers from consideration to an actual luxury home purchase? We combined our expert knowledge of the luxury real estate market and findings from the LPI report to narrow down the top six features that make the sale. 

1. The Physical Space

When it comes to the most important thing affluent buyers look at when making an investment, it all boils down to the physical space. More specifically, the location (ranked at 53 percent), the community (ranked at 51 percent) and the layout (ranked at 50 percent) of the home. 


[Ellen Kurtz Interiors]


[Janet McAfee Luxury Listing]

2. Traditional and Contemporary Architecture and Style

Traditional and contemporary homes were ranked as the top two styles. Timeless, European-inspired structures bring a classic elegance that buyers can’t resist. Yet soft, neutral elements mesh the new with the old in a contemporary style that also attracts affluent buyers. 


Traditional

[Janet McAfee Luxury Listing]


[Janet McAfee Luxury Listing]


Contemporary

[Janet McAfee Luxury Listing]


         

[Marcia Moore Design, Suzy Gorman Photography]                [Marcia Moore Design]

3. Health and Wellness Rooms  

Luxury buyers are increasingly looking for amenities that allow them to incorporate their health and wellness lifestyles into the home—be it in-home gyms for a quick workout, saunas to sweat out the day’s toxins or biophilic designs for tranquility. The Miami-based Global Wellness Institute found that the number of wellness-oriented properties has grown by 6.4 percent annually since 2015; it’s projected to be a $180 billion industry by 2022. 


[Janet McAfee Luxury Listing]


[S&K Interiors]


[Janet McAfee Luxury Listing]

4. Privacy and Security 

The higher the price, the more privacy the buyers expect. They want to feel safe, comfortable, and secure in their homes without distractions from neighbors. Tree-lined yards, aesthetically pleasing gates and integrated smart security systems are all of value. 


[Luxury Portfolio International Listing by Hilton & Hyland]


[Janet McAfee Luxury Listing]


5. Eco-Friendly Installations 

Green is the new black! Recent innovations have shown that homes can not only be eco-friendly, but also opulent, sleek and desirable. Solar panels to increase passive energy, LED lighting for improved efficiency and sustainably sourced materials to reduce the carbon footprint are all top installations affluent buyers desire. 


[Luxury Portfolio International Listing by Bahamas Realty Limited]


[S&K Interiors]


6. Smart Home Tech 

Smart home tech has seen a tremendous rise over the last few years. According to Business Insider, Millennial buyers especially love being able to control home features like thermostats, lighting and appliances at the touch of their mobile devices. 





Keeping a pulse on market trends and elite buyers’ must-haves allows you to make informed recommendations to the seller on features that will deliver a quick sale. 


What luxury features do your affluent buyers always look for? Comment below!

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