2019 Real Estate Predictions – Crystal Ball or Guess?

by Chuck Roper 10. January 2019 05:50

The question I’m asked most often this time of year is “What’s the market going to do this year?”  Will home prices rise, will it be a seller’s market, a buyer’s market, should I sell now or wait until Spring?

My answer is always prefaced with “there is no crystal ball.”  We do know that some trends will continue into 2019.  Mortgage rates most likely will rise, inventory is also on the rise and home price appreciation will continue to slow.  That’s the national rhetoric we read.  But, the forecasters leave out one overriding truth - REAL ESTATE IS INTENSELY LOCAL.  What happens in San Jose doesn’t translate to St. Louis.   For example, St. Louis County is fairly tight with 2.8 months of inventory.  If we look at luxury homes over $1 million, St. Louis County has a 9 month supply.   My best advice is to ask your Realtor for a market update that is specific to your location and your price category.

 

Janet Horlacher  

Attention Luxury Realtors: Perseverance Pays Off

by Chuck Roper 30. November 2018 09:23

Every day, I read an article about the duality in our real estate market and the uncertainty of luxury home sales.  Yes, it’s been true for some time that mid and lower priced homes are selling fast and furiously, while million dollar listings take longer to sell and require more marketing support.  

Just because the market may be slowing, doesn’t mean that we are slowing.  We sell homes every day of the year.  In fact, Janet McAfee sales are up significantly this year.  Perseverance is paying off.  Discipline, consistency and executing proven strategies will deliver results.  If the market gets tough, I’m up for the challenge … are you?

-Janet Horlacher

How to Sell a Historic Home

by Chuck Roper 29. November 2018 00:31


For some unique luxury buyers and sellers, the history of a house or property plays an important role in their home search. But, finding a real estate agent who knows how to navigate the historic housing market can be equally as important—if not more. Experienced Janet McAfee luxury real estate agent, Kevin Hurley, shares his advice about how best to sell an historic luxury home.


Is there anything luxury sellers should do before deciding to list?

I think the key for anyone selling a home, and especially an historic home, is to make sure the house is in great condition. Luxury buyers are critical buyers and expect a certain level of condition and presentation.


In the end, luxury homes are significantly different from most listings in that you must make a significant time investment to document the heritage, detail amenities and updates, and address lifestyle considerations.


What are luxury buyers looking for in historic homes?

I mostly list historic homes in the Central West End near Forest Park. There, buyers looking at one-hundred-year-old homes or older are generally looking for architectural integrity. They're looking for homes that have been well-maintained, updated to a certain degree and also enjoy a good location.


The West End that has a limited amount of these unique homes which are impossible to replicate. So, it's a very special buyer—one who likes history but enjoys today’s modern amenities.


What kind of updates are luxury buyers looking for in the Central West End?

Kitchens and bathrooms. More specifically, an updated master bath is typically the first thing on the list. But for the most part, they just want a home that’s in good condition because they’re buying these homes for the historic details and often have the resources to customize the updates.


Tell us about a recent luxury sale that you have made. How did it sell?

First of all, you have to have professional photography because that's how a home is first presented to a potential buyer. Then, it’s important to have good marketing materials, brochures, etc., especially because these are very complicated, extensive listings.


Luckily, I've lived in an historic house in the West End. I’m well-aware of both what people's concerns are and what attracts people in the area. It’s important to counsel potential buyers about those considerations.


Is there anything unique about the way homes in your area sell? How do your clients find you?

I've lived in the West End for 40 years.  I have a network of agents who regularly call to ask questions about my listed homes and see if there is anything else coming up. I place print advertising in the West End Word, I promote my listings on social media and I send out postcards of newly-listed and just sold properties. This helps solidify my reputation in an area.


I have former neighbors who refer me to clients with interests in the area. I am lucky because I've been in that specific area for quite some time which helps because I can keep my eye out and reach out to people when I know something’s coming up.



Are you looking to buy or sell a luxury home? At, Janet McAfee our real estate agents are seasoned experts in selling luxury homes. From how to research the value and market your home to helping stage for specific buyers, our luxury clients truly reap the rewards of working with a Janet McAfee agent—and you can, too!

Why October is a great month for home buying?

by Chuck Roper 9. October 2018 06:59

We traditionally see a flurry of home buying activity in October.  School is in session, the weather in St. Louis is picture perfect and prices are often at their lowest.

Home buyers find good values in the Fall market.  A quick search through MLS shows a rich profusion of price reductions as summer ends and daylight shortens.  These price declines convey a seller’s motivation to put their home under contract and close before winter sets in.   Great values can be found in long dated listings which are just now reduced to compelling prices.

Also at this time of year, new listings are likely to be competitively priced.  Sellers, who don’t relished the prospect of open houses or showings throughout the holidays, feel urgency to attract a buyer in less time than their Spring counterpart.  Moreover, sellers recognize they are in direct competition with existing inventory with newly reduced prices. 

If you are a Seller with your home currently for sale or you are considering listing your home now, here are a few tips.

 

1.  Refresh your outdoor pots with Fall flowers and foliage.  Trim back summer growth on shrubs and perennials if shaggy.

2.  Make sure you have photos of your swimming pool before it is closed and the furniture stored.  Since your buyer will not be able to inspect the pool entirely during winter, ask your pool company to give you a letter stating that it was in good working condition at the time of closing.   

3.  Do you same for your HVAC.   Buyers cannot test the air conditioner when the temperature is below 62 degrees.  Having a letter from your professional will provide a level of comfort for a prospective buyer.

4.  Let the intense Fall sunlight shine through clean windows.  Pollen can cloud the beautiful clear light you want to take advantage of this time of year.  

5.  Make sure your house is set at a comfortable temperature for showings. This can be challenging when temperatures fluctuate every day.

6.  Finally, this is not the time to “test the market” with an over inflated price.  

 

-Janet Horlacher

Principal

Janet McAfee Real Estate

To My Fellow Realtors, “Buyers and Sellers still need YOU”

by Chuck Roper 10. September 2018 05:37

Just released, a 2018 Harris Insights & Analytics study reported that 90% of all buyers and sellers used a real estate agent in their transaction.  This is up from 85% in a similar study conducted four years ago.  

 

The most important factors in choosing an agent were:  “a referral from someone I trust,” “agents who had listings similar to what I am looking for,”  “looking at websites with ratings of agents” and “having a personal relationship with the agent.”

 

Negotiating the best price was mentioned by 89% of buyers and sellers as being extremely or very important.  

 

I’m not surprised by these findings.  A real estate transaction is complex and stressful.  Why wouldn’t you rely on a professional with a proven track record from a reputable brokerage to help you navigate the most important purchase of your life?

 

(Source: Real Trends September 2018 newsletter)

-Janet Horlacher

What Constitutes Luxury?

by Chuck Roper 30. July 2018 09:03

If there’s one thing I’ve learned all these years as a luxury Realtor, is “Luxury” means something unique to each of us.  Luxury is personal.  

•  Luxury = Lifestyle.  Luxury buyers are inspired by amenities which enhance the home experience.  Lifestyle seekers are excited by outdoor kitchens, breathtaking pools and spas, wine tasting rooms, whole house media systems and over the top master closets. 

•  Luxury = Smart.  Technology has introduced a whole new landscape of luxury features for savvy home buyers.   Temperature controlled wine cellars, variable speed air conditioners and window glass which goes from clear to opaque are features which motivate this buyer.  Does our future include A.I. devices in every room?

•  Luxury = Aesthetic.  Buyers are seeking exceptional design and exclusivity.   Architectural provenance is important for the buyer looking for historic significance.  Haute home interiors include hand crafted draperies and authentic wall murals, which cannot be replicated.

What does luxury mean to you?   

-Janet Horlacher

What 5 Factors Determine The Best Places To Live?

by Chuck Roper 11. June 2018 05:07

When I think about what makes a city a great place to live, I think of these five factors.  And when you compare St. Louis to just about any other place, I think we stack up favorably.  

Proximity – The grocery store, dry cleaners, coffee shop and place of worship are within easy reach by foot, bicycle, car or metro.

Trees and Green Space – We are home to mature tree lined boulevards, parks of all sizes and location and beautifully landscaped neighborhoods.

Great Schools – St. Louis has earned a reputation for academic excellence from early childhood development through our internationally acclaimed universities.  Choices in elementary and high school include public, charter, private independent and religious based.

Fitness and Community Swimming Pools – Many of our municipalities and neighborhood have community rec centers with pools, tennis, gyms and enrichment classes.  

Easy Commuting – Let’s be honest, most of the “in” cities have bumper to bumper traffic with hour long commute times.  In St. Louis, you can easily travel to and from work in less than 20 minutes.     

 

All in all, I can’t think of a better place to live!

 

Janet Horlacher 

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