Crissy Chartrand: Tips To Stage Your Home

by Chuck Roper 21. March 2014 04:56

Recently, the Ladue News did a feature on how to boost your homes appeal when placing it on the market.  Janet McAfee Top Performing Agent, Crissy Chartrand offered tips on how to best stage your home.  Here is her advice:

PICTURE PERFECT.  Depersonalize your home of family photos and children’s artwork so buyers can see themselves living there.

CRYSTAL CLEAR. Declutter desks, countertops and floors of excess paperwork, toys and accessories.

BRIGHT LIGHT. Minimize window treatments to let in more natural light.

RIGHT FIT.  Scale furniture to the size of the room: large furniture works for substantial spaces and vice versa.

IN FOCUS.  Simplify your décor by eliminating any large light fixtures or furniture that may distract from the room’s spaciousness and overall   appeal.

For more information on Crissy Chartrand go to







Selling Your Home

Janet McAfee Real Estate: Yesterday and Today

by Chuck Roper 26. February 2014 05:49

Not long ago the Ladue News did a Real Estate Profile on Janet McAfee.  Below you will find the well-written article by Blaise-Hart Schmidt.

THREE DECADES AGO, JANET MCAFEE REAL ESTATE CONSISTED OF FIVE AGENTS WORKING OUT OF THE founder’s basement. Today, 100 active agents work from a corporate office in Ladue and maintain a significant presence along St. Louis’ central corridor. Janet McAfee Real Estate offers professional representation at its finest, with unequalled market insight, an award-winning digital presence enhanced by a mobile platform, strategic and integrated multi-channel marketing, and an in-depth knowledge about the communities it serves. Janet McAfee agents have experience with single-family homes, condominiums, villas and luxury estates, in areas including the central corridor and select South County and St. Charles communities. Clients trust and appreciate the hard work and dedication of the firm’s agents, leading to more than $3 billion in overall sales. 

According to the  MLS, for the first nine months of 2013 (within 14 select central corridor school districts),  Sells one-third of its listings within the first month.  Sells more than one-half of its listings within the first two months.  Enjoys the highest average sales price and second- Highest sales by volume of the top 10 offices.

For more information about Janet McAfee and our listings visit –



72 Clermont Lane – Your Dream Home Feature in Ladue News

by Chuck Roper 19. February 2014 06:55

A 5-bedroom, 4-bathroom home in Ladue’s Clermont Estates subdivision is listed for $839,000.

A short while ago the Ladue News expressed interest in highlighting one of our listings here at Janet McAfee.  Through careful consideration they chose 72 Clermont Lane in Ladue.   Reading the article below will demonstrate as to why Blaise Hart Schmidt, and the Ladue News chose this wonderful property.


GROWING FAMILIES, LOOK no further—the perfect home is ready and waiting.  This charming 2-story home includes five bedrooms and four full baths in its expansive open-floor plan.   A large picture window and fireplace give light and warmth to the family room.  The kitchen, with custom cabinetry, gas stove and dishwasher, opens into a cheery sunroom, perfect for breakfasts with the family before rushing to work and school.  The second floor features two large bedrooms, each with an alcove, a hall bath and an additional room to serve as a cozy office or nursery. Enjoy sunsets on the patio and a covered front porch.   A hot tub, in-ground pool and rock wall with water feature provide relaxation and entertainment for every member of the family.  Other pluses include wood floors, an attached garage, walk-out lower level and a location in the Ladue School District. 

Listed by:

Lisa Coulter – 314.983.2224

Linda Benoist – 314.983.2119

See More information on this home at:




St. Louis Luxury Homes

Crissy Chartrand: Selling Your Home Tips

by Chuck Roper 12. February 2014 04:38

Chrissy Chartrand, one of McAfee’s top agents, recently gave her advice on a question posed by Town & Style Magazine.  They asked her, “What do you recommend if someone has to put a house up for sale in the winter months?”

Her response was both honest and encouraging.  She stated, “Fewer listings in winter, means less competition. Buyers are motivated. Keep the temperature warm so buyers are comfortable. A fire in the fireplace can feel very welcoming and be sure you have photos displayed showing what your yard looks like during the spring and summer.”

To learn more about Chrissy and her listings visit -




Selling Your Home

Bert Boyce: Rennovation Advice

by Chuck Roper 6. February 2014 06:38

The Town & Style recently asked the opinion of one of our seasoned agents, Bert Boyce.  Town & Style posed the question below and asked how Bert would respond should she be confronted this question in the home buying/selling process.

 “I'm thinking of turning my living room into part of the kitchen family room - will it hurt re-sale if I don't have a formal living room?”

Bert answered this question stating, “Many buyers aren't interested in a formal living room; however, it also depends on the style, size and current layout of the home.  Consult with a Realtor before making changes.”

For more opinions to questions like this contact Bert Boyce at


Selling Your Home

12 Appletree Lane: A Town & Style Featured Property

by Chuck Roper 3. February 2014 07:57

12 Apple Tree Lane was recently featured in the January 29th issue of Town & Style.  What makes this home special is described by the homeowner and written by staff writer Stephanie Zeilenga.  


by stephanie zeilenga

listing price | $3,350,000

listing agents | lisa coulter and linda benoist of janet mcafee


 This past summer, Katherine Weber bought 12 Apple Tree Lane in Ladue less than an hour after seeing it. Only she didn’t buy it to live in. Rather, she saw the potential to transform it into a clean, chic, West Coast-inspired home.  A native St. Louisan, Weber lives in California, but frequently returns to St. Louis to visit family and to conduct business as a shareholder in two family companies: Royal Banks of Missouri and National Real Estate Management.

Renovating homes has become her hobby, and she now has overseen six renovations, including a 10,000-square-foot, 1896 Archibald MacLeish home in Chicago, where she raised her family. In three short months, Weber turned her vision for the home on Apple Tree Lane into a reality. To achieve a “cool, updated energy,” Weber stripped the 8,971-square-foot home down to its essentials, and enlisted the help of Chuck Schagrin, the original builder. “It had an exorbitant amount of details, too much molding, and the floors were this ’80s yellow,” Weber says.

She replaced red kitchen countertops with slabs of white Denby marble, got rid of the moldings, stained the floors a deep ebony and upgraded the carpet to high-quality wool. “I wanted to undress it, and now the house is clean and cool,” Weber says. The home includes a conservatory, paneled library, a sunroom perfect for grilling, and a master bedroom suite with a fireplace and a walk-in closet that Weber outfitted with a funky leopard-print carpet. But of all the home’s features, the kitchen’s glass atrium is what clinched the deal for Weber. “When I saw the home had a glass atrium, I had to have it,” she says.

The 1.8-acre property in a prime real estate area was another selling point. “It has a really beautiful yard in the back, with very formal boxwood hedges, and a garden with peonies and lots of roses,” she says. The grounds also feature a pool, with fountains and a rolling water feature. “It’s relaxing and soothing, and makes you feel like you’re in a river or at the beach,” Weber adds. The home’s location, size and move-in ready condition now make it ideal, says Weber. “This home is for someone who wants to be in the heart of Ladue, and who isn’t afraid to break out of a traditional, preppy look,” she says. “Someone is going to have a touch of California in St. Louis.”

For more information on this home visit




St. Louis Luxury Homes

2 Midpark Lane: A Ladue News Distinctive Home Feature

by Chuck Roper 30. January 2014 04:31

Recently, Blaise Hart-Schmidt of the Ladue News wrote up a wonderful feature article on a very special home, 2 Midpark Lane in Ladue.  Below learn more about what makes this home unique.  

2 Midpark Lane - 3-bedroom, 2-full and 1-half bath home in the Ladue School District is listed for $749,000.

A CUSTOM WALNUT FRONT door greets visitors as they enter this home’s warm and bright open floor plan. Knotty pine-beamed ceilings throughout the first floor, as well as 4-inch plank wood floors and a stacked-stone wood-burning fireplace in the hearth room create a cozy atmosphere.

Stainless steel appliances, granite countertops, a center island and walk-in pantry with window make the custom kitchen an amateur chef’s dream. The master suite features a walkin closet, thermal jet tub and oversized shower for ultimate relaxation. Two more bedrooms also have walk-in closets and share a Jack-and-Jill bathroom. The lower level boasts 9-foot ceilings and approximately 900 square-feet of additional living space. Great for entertaining, both the first floor and patio are wired for sound. An oversized, 2-car garage, special millwork, home office and in-ground sprinkler system are just a few of the extras in this cozy home.

For more information or to see this home in person contact: Christy Thompson at 314-974-6140.


St. Louis Luxury Homes

Gai Lowell: A Ladue News Feature

by Chuck Roper 7. January 2014 11:29

When Ladue News Magazine was looking to profile a Ladue Agent with a proven track record they looked to Gai Lowell of Janet Mcafee Real Estate. 


This feature article was written by Staff Writer Katherine Comfort-Mason.



For Janet McAfee Real Estate agent Gai Lowell, real estate isn’t just a job. It’s also a passion.  With a background as a certified public accountant, Lowell worked for Citicorp Mortgage before starting at Janet McAfee more than 20 years ago. Soon after, she teamed up with Marianne Galt, and the pair has been partners since. Working with a partner, growing up in St. Louis and having a background in finance all give her a boost in the industry, Lowell says. She’s also detail-oriented and persistent, two traits that have placed her in the top 10 Janet McAfee agents for more than 10 years. “I’m much happier finding the right fit for the client, no matter how long it takes, as opposed to meeting a sales goal,” she says. Lowell values the diversity of her clients, as it allows her the opportunity to take on challenges and do something new and different every day. Lowell’s clients also value her. One of her current listings, seen below, is a house she sold shortly after joining Janet McAfee. The owners are again trusting Lowell’s talent and passion, 20 years later.



For more information on Gai Lowell visit her webpage at




16519 Kingspointe Lake Lane: A Ladue News Distinctive Home Feature

by Chuck Roper 7. January 2014 11:04

When the Ladue News Magazine searched for an example of luxury living in Clarkson Valley, they sourced the distinguished agent Susan Hurley of Janet McAfee Real Estate. Her beautiful listing at 16519 Kingspointe Lake Lane offers over 4,500 square feet of casual elegance throughout.

This Distinctive Home feature was written by Staff Writer BLAISE HARTSCHMIDT.

5-bedroom, 6-bath home in Clarkson Valley is listed for $979,000.


and with more than an acre of wooded land, this custom, 2-story home features boxed beam ceilings, custom moldings, floor-to-ceiling windows and custom built-ins.

A warm and inviting library/den and stunning dining room flank the gracious, 2-story marble foyer. The kitchen, with custom Marc Christian cabinetry, granite countertops, butler’s pantry, kitchen island and top-of-the-line appliances, will delight the family chef, and views from the octagonal-shaped sunroom will make every breakfast relaxing and enjoyable.

The master suite truly is an oasis, with a fireplace in the sitting room and a renovated master bath. Two other bathrooms also have been updated. Downstairs, the finished walkout lower level offers a third fireplace, wet bar area, bedroom suite and separate deck. Walk-in closets, French doors, a 3-car garage and covered porch add to this home’s casual elegance.


See more information on this home at


St. Louis Luxury Homes

Julie Lane: Real Talk

by Chuck Roper 2. January 2014 08:20

Town & Style recently interviewed Julie Lane to talk Real Estate. Julie gave her perspective on real estate and shared how she stays a top agent despite the challenging market.  


Julie Lane had been in pharmaceutical sales for eight years when she decided it was time for a job that required less travel and gave her a sense of community. So she got her real estate license and joined Janet McAfee in 2007—just as the market crashed. What seemed like bad timing hasn’t stopped her from becoming a top agent, exceeding $45 million in sales despite the challenging marketplace. Lane, who grew up in New Berlin, Ill., now lives in Ladue with husband Rich and their two daughters. 

 “I knew almost immediately that real estate was the right career for me. My first sale, I helped a young couple buy their very first house. I truly felt as if I’d made a positive difference in their lives. 

 My least favorite part of the job is when my buyers end up in a multiple-contract situation.  It’s stressful and emotional for all involved. 

 Right now I know several buyers who are desperate to get into a new home, but the inventory in some markets is very low. So I think some segments of the market are improving. We’re simply out of homes  to show!

 If you trust your agent, listen to her advice. If you don’t, find someone you can trust.

 In any market, price, condition and location sell homes. We can control only price and condition. If your home has been on the market awhile without selling, you have to do something different to make it  stand out.

 To be a successful agent, you must be willing to do what the competition is not. That, and learning absolutely everything you can about the current market, are paramount.

 I work all the time. I’m constantly examining the market, the trends, etc., so I know what’s going on. It would be impossible for me to do what I do if I spent only a few hours a day focusing on it.

 This industry is competitive and very demanding. If you want to excel, you must put in the time—and a lot of it. I can’t recall a week since I began that I’ve put in less than 40 hours.

 It can be a stressful business. I’m still working on how to unwind at the end of a crazy day. It helps to spend as much time as possible with my girls and husband.”


To learn more about Julie Lane check out her webpage at




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