Left Digit in Sale Price Affects Home Buyers Most

by Chuck Roper 31. October 2016 06:41

A recent study published by the Journal of Housing Research concluded the best technique for pricing a home is setting the asking price just below a round number.  The study went on to say that this strategy of “just below” pricing yielded a selling price 2.5 to 3 percent higher compared with a “rounded price.”  The example given is a home listed at $199,000 yielded a sale price $5,000 to $6,000 higher than one listed for $200,000.  The study was conducted among 1,000 buyers in Virginia considering a pool of 370,000 listings.

Do you agree or disagree?  Some believe this is old school thinking.  “We don’t price homes like cans of soup on the grocery shelf, commented a Realtor.  Others believe this is a good strategy because home buyers are influenced by a lower first digit.  What is your experience?

 Janet McAfee Real Estate 

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