Our Stories: Real Estate Problems and Solutions

PROBLEM:
I was invited to make a listing proposal on a home that had been on the market for four months with another broker.

 SOLUTION:
I prepared a current market analysis, a comprehensive marketing plan and was awarded the listing. My strategy was to reposition the listing with a new target audience and enhance the value proposition. I also deployed 3 key tactics which included: editing and staging the furniture; professional photography; and writing compelling and accurate copy. My marketing plan was comprehensive and included digital, print, direct and promotional elements to create maximum awareness. Showings dramatically improved and the home sold within 30 days!

Donna Auld
314.518.0071                                     www.janetmcafee.com/donnaauld