Janet McAfee Real Estate: A Ladue News Feature

by Chuck Roper 4. May 2016 05:29

In an April 22, 2016 cover story, the Ladue News talked to Janet Horlacher, Principal of Janet McAfee Real Estate, on the fundamental reasons behind her firm's record setting 2015 and why the firm remains a recognized local leader.

Rooted In Family

By Robyn Dexter
Photos by Sarah Conard

St. Louisans pride themselves on being born and raised here, and that couldn’t be truer for a company like Janet McAfee Real Estate. Principal Janet Horlacher has been with the company since 1995, and her mother was the founder of the luxury real estate brand.
 
“What defines us is that we’re a local St. Louis company, and we’re independent, "Horlacher says. “Our clients are multi-generational. The relationships we build aren’t just a fast house sale.”

At Janet McAfee, showcasing St. Louis and what the staff loves about the city is very important. Their website is rich in local content, including videos about various St. Louis communities.  “If you’re from out of town and find out you’ve been transferred to St. Louis, before you find a house, you’re going to need to decide where you want to live,” Horlacher says. “A picture doesn’t tell a whole story.”

Though the company is independent and local, Janet McAfee is affiliated with Leading Real Estate Companies of the World. Because of that, the company is able to have a global reach.  “We are so grateful for that,” Horlacher says. “We were invited to be a member of Leading Real Estate Companies of the World, which takes the largest independent companies in each market. That has been a tremendous asset for us because it gives us global connections and has grown our relocation business exponentially.”

Horlacher notes that since the company is so St. Louis-oriented, it’s important for Janet McAfee’s agents to give back to the community they live in, work in and love. “The definition of ‘Realtor’ is synonymous with service to the community,” she says. “We do a company United Way campaign, and all of our agents have different charities they work on.”

Because Janet McAfee is local and independent, the office has a real team environment, Horlacher says.  “It’s corny, but we are like an extended family, and some of us actually are family,” she says. “Our jobs can be very difficult. It’s very important to have a good environment where you have a support network and the camaraderie.”

Last year was Janet McAfee’s best ever, but Horlacher notes that “you can’t rest on yesterday.”  “We’re charging ahead in 2016,” she say

Pictured left are members of the Janet McAfee Real estate Marketing team:
Christine Marino,Laura  Goltermann, Janet Horlacher, and Charles (Chuck) Roper.

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