Nancy Ferrillo: Our May Agent of The Month

by Chuck Roper 5. June 2013 10:49


Hallmark of Excellence

For twenty-seven consecutive years, Nancy Ferrillo has been recognized as a Janet McAfee Top Agent.  We believe her unparalleled success in not only noteworthy but deserving of further investigation.  So we asked her to share her insights and motivation with us.  Her comments reveal a great deal about the strength of her character and her commitment to her clients.

How do you stay on top of your profession?

“We are in a knowledge-based business with high service expectations,” says Nancy.  “Pricing is everything.  That means I drive neighborhoods, tour listed homes and study prices to insure I can address a client’s price versus value concerns.”

She continues, “I proactively research new listings, sales and price changes in my target market neighborhoods.  Clients expect me to know the market in depth.”

“To me, networking with other agents, appraisers, mortgage lenders and even industry outsiders has always been important,” says Nancy.  “It gives me additional perspective on the market and alternative approaches to customer satisfaction.  I am often able to transfer success in other industries to my practice.”

Nancy adds, “I always try to “think outside the box.   It helps me find unique ways to enhance my personal marketing and position my listed homes creatively such as the recent “blind” ad I did for a Ladue home.”

What personally drives your success?

“I believe my clients drive my success,” says Nancy.  “I am very fortunate because the majority of clients are loyal with their repeat business and generous with their referrals of family and friends.”

She continues, “The second driver of my success is pride.  I want to be recognized as an industry professional so I try to consciously implement ‘best practices’ in every aspect of my real estate business.  That covers everything from technology to client communications and it requires me to constantly adapt to change.”

How do you manage your priorities?

First of all, you need to be ruthlessly organized in this business,” says Nancy.  “That means annual, monthly and weekly planning with daily ‘to-do’ lists.  We live according to timelines and we must manage our time and our tasks efficiently.”

What do you do when you are not working?

 “I spend time with those I love-George, my sister, close friends, and my dear Scottie, Ella,” says Nancy.  “She is ‘the dog of a lifetime’!  Whoever knew a dog could offer so much love and enjoyment!”

 

To learn more about Nancy Ferrillo, simply follow the link www.janetmcafee.com/nancyferrillo.

 

 

 

 

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