Selling Your St. Louis Home: Marketing 101

by Chuck Roper 21. September 2012 05:40


When you purchased your home, what drew you to the property?  Did your realtor provide you listings or did you have a specific neighborhood in mind?  Chances are you saw the home online or even in a display ad in a local magazine, like the Ladue News.  We don’t even realize how often we come in contact with marketing – it’s an everyday occurrence.  With Janet McAfee Real Estate, our reach gives you a true advantage.


Digital Marketing – Our clients are instantly linked with some of the most influential people in the world through our digital marketing campaigns.  All listings are displayed on multiple websites including: National Association of Realtor's; relocation network; St. Louis Post-Dispatch's; HGTV's; as well as the other websites provided by Google, Yahoo, Trulia and Zillow.  Luxury listings are also displayed on Who's Who in Luxury Real Estate's; Leading Real Estate Companies of the World's; and the The Wall Street Journal's


  • Print Marketing – We use print marketing to actively promote our properties and drive interested readers to our website for more information. Print campaigns, including classified and display ads, are often featured in the Ladue News, The West End Word, The Webster-Kirkwood Times, and Ladue News’ Elegant Living magazine.
  • Direct Marketing – Direct marketing allows us to select specific audiences and tailor messages to promote your home and announce promotional events. Direct marketing campaigns may include both mail and digital communications. Beautiful high-gloss postcards feature attractive layouts, high-resolution photography and descriptive copy. Email campaigns with imbedded photography are directed to area realtors to announce new listings, promote open houses and update listing prices.
  • Global Relocation Network – We are a member of the largest and most respected relocation affiliation in the world, Leading Real Estate Companies of the World. With 5,000+ members and annual sales over $400 billion, our affiliates sell more homes annually than any other residential real estate organization.


If you are selling your home, remember that Janet McAfee Real Estate is an expert in making your home stand out in a cluttered market place.  Contact our professionals today for more information on getting your home ready to sell!



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